Park Plaza

Natalie Ivesha

Development Manager

I have now personally seen just how valuable HotStats benchmarking can be for all hotel decision makers. As General Manager at the Sherlock Holmes, HotStats gave me insight into what was happening, allowed me to fine tune my profitability and gave me an early warning of market movements. Now, I have moved into a development role in Park Plaza, HotStats is just as important, giving me the most detailed understanding of market conditions in new markets that we haven't really known about before, and we could not discover from any other source.