Robert Crosby

Regional Operations Director

We use HotStats at QMH on a monthly basis and for our quarterly reviews with general managers, operations directors, corporate management and hotel owners. We look with attention to the depth and unique data provided by HotStats, but we put a special emphasis on market segmentation. We work with the segmentation information to guide us on marketing campaigns, evaluating whether they have been successful not just in respect of Return On Investment, but also from market share perspective.

HotStats gives us another point of view in our marketplace to increase our portfolio performance.