Maria Larsson

Vice President – Financial Planning

At Starwood we are working closely with HotStats to fully integrate its financial benchmarking capabilities into our hotels’ management systems. As a key element of this introduction of HotStats into the Starwood hotels’ community, we have asked HotStats to assist us in running workshops with our hotel finance teams to ensure that they benefit fully from all competitive financial insight available in their marketplaces, we have effectively used the benchmark concept as a tool to drive market leading returns to Starwood and it’s hotel owners.